Start by naming the problem, not the consultant
The single most useful thing you can do before calling a consulting firm is describe the problem in one plain sentence: "Revenue is up but cash keeps getting tighter," "our operations can't keep up with our sales team," "I don't trust our own numbers anymore," "I need someone to run finance for the next year while we find a full-time hire." The sentence you land on points toward the kind of help you actually need.
Consulting is a field of specialists wearing a generalist's business card. A firm built for cost-cutting turnarounds is not who you want scoping a market-entry plan, and a growth-strategy team is not who should build your 13-week cash model. Generalist firms like Redpath Consulting Group cover several of these under one roof, but even then, the first question a good partner asks is the one you should ask yourself first — what, specifically, is the problem?
- Something is underperforming — revenue, margin, cash — usually points to a diagnostic engagement.
- Something needs to be built — a forecast, a KPI system, a go-to-market plan — usually points to a build-focused engagement.
- A seat is empty or overloaded — a CFO who left, a founder doing too much — usually points to fractional leadership.

